UnderInk Press is an independent publisher dedicated to the under observed, under appreciated and under loved works of science fiction, fantasy and academia.

"Beyond the street, now
glinting with slicks of rain, the apartments loomed. Brown firebrick,
large-checked windows and awning after awning of garden beds."

Few academic books are able to effortlessly guide you between the story of a television program's explosive popularity and a decaying community with such levity and enjoyment. McNeill proposes a late-night meeting with Sherlock himself. Author and character fracture into a gripping, truly bizarre prismatic of academic analysis and empathy. From the thousands of Tumblr posts combed through to the journeys of key bloggers, Give Up After Three is nothing short of an opus about growing up with fan fiction.
McNeill performs a historical analysis of the online fan communities that spiralled outward for BBC's Sherlock, Doctor Who and Supernatural, attempting literary forensics to determine the murder weapon for a singular crime: why did some Tumblr users think Sherlock was bad on purpose, and why did they think the show would end with a secret final episode?
"To say fans were disappointed
in The Final Problem is an understatement. If this were a restaurant,
the fans would have sent the meal back and demanded a refund."

Give Up After Three Premium Hardback

"McNeill does the impossible: he helps you empathise with alienated teenagers online, and by the end, it doesn't seem like following silly bloggers, but lonely kids reaching out to each other the only way they know how. "
Jordan Brooks
"Sherlock rubbed his face. He stood, trudged to the wooden cabinet by the fireplace. He took out a corked bottle, placed two crystal tumblers on the coffee table. He poured us both a finger of whisky. He sat in his chair by the window, gazing at the dark street below or the night sky beyond. Anywhere but at me."

"Incisive and compelling. McNeill's intervention will remind you why you loved TV growing up."
Mia Wells